Every now and then, a new website pops up and creates greater competition in the marketplace. A professional website does not only feature the best design practices but also considers the quality of the images. Since people process visual content 60,000 times faster than text, adding high quality images can help decide visitors to stay on your website or not.
Images invoke specific emotions that complement a website’s content. As a small business, it is important that your website reflects your mission and offerings. Consider these three tips to transform your website, drive traffic, increase conversions, and attract the audience your business wants.
- Use high quality images. The images on your business website communicate different messages to your audience. High quality ones allow them to make educated decisions about the value of your site. Thus, it is important that you spend equal time and effort on both content and images. They offer your audience a sense of your business and the level of professionalism they can expect from you.
High quality images do not only make your website look good, they also uphold you company to a certain business standard. They emphasize your products and services, as well as bring them to life. Keep in mind that your customers can notice the difference between average and professional images. Give them a reason to believe in your company by adding professional images.
- Choose images that relate to your business. Make sure that your images add relevant value to your business website. They should speak to your products and services, and the business industry you are part of. Your viewers will get a true sense of your business and the people behind it.
Images help create a holistic representation of your brand. Use them to convey what your content cannot. Their logical combination with text showcases your entire business well and adds to the chances of your viewers to respond.
- Make sure your images are optimized for mobile. Skewed images and slow load times are two of the main reasons why visitors abandon a business website. According to studies, 40 percent of people abandon a website when it takes more than 3 seconds to load. Guarantee great user experience by optimizing your images for desktop and mobile.
Today, customers have many ways to access your website. Make sure your images pop up quickly and clearly across multiple devices. Choose clear and impactful images that are not too complex at smaller sizes. Also, make sure that their proportions and sizes are correct. If your business site features large images, find the largest pixel dimension and don’t exceed that.
Majority of users decide if they want to stay on your business website or not within the first 20 seconds of viewing. To make your visitors remain, let your images do the talking. Use high quality images that relate to your business and make sure that they are optimized for both desktop and mobile. Keep in mind that images present a powerful opportunity to drive visitors to your site. By integrating them to your website strategy, you are opening the door of your business to sale opportunities.